23 Mar WHY SHOULD VISUAL COMMUNICATION BE USED IN THE PHARMACY?

Posted at 17:24h in Blog+novità, Services by damiano

WHY SHOULD VISUAL COMMUNICATION BE USED IN THE PHARMACY? #5 great reasons making the point necessary within your Pharmacy

Many pharmacy owners are constantly addressing me this question:

WHY IS IT ESSENTIAL TO HAVE IN THE PHARMACY A GREAT VISUAL COMMUNICATION?

Please find enclosed #5 valid reasons inspiring you on why it is currently necessary to invest in graphics for the internal layout of your Pharmacy:

1) You lay the foundation of your own Brand

Setting graphic identity is at the core of your Pharmacy Brand’s creation. It will actually take ages to reach your new clients with your brand, but you must make the first move anyway!

Planning the visual identity of a company consists of differentiating you by stressing your strengths and making them visible throughout a proper language. Communicating one’s own values and brand identity with just one image is not easy or immediate, it takes a great graphic design work, assessment and study, as well as a long creative process. A good image, in fact, makes the brand more valuable. It makes it become popular, recognizable and unique as opposed to all the competitors. It gives an ethical and commercial value to the provided services and products.

A good image, in fact, makes the brand more valuable. It makes it become popular, recognizable and unique as opposed to all the competitors. It gives an ethical and commercial value to the provided services and products.

The first step will be to have a logo, something original and well accomplished to be remembered. The visual identity creation comes straight afterwards, and it can be something appealing in the outward direction which then connects with the internal layout.

2) You can promote your services and top products:

What is more profitable between images and words in order to catch the attention? The answer is very simple: the image is the one – provided that it is really effective of course – and it always will be capable of drawing more attention than a written statement. Communication by images enables to reach the best outcome within the shortest time as far as communication efficacy is concerned. It also permits to convey the visual information on behalf of the targeted audience thanks to its design feature, immediate comprehensibility and easiness to be memorized.

Using a good graphic strategy for your own Pharmacy will enable you to promote your products at your best. In addition to that, you will make your offer become popular and tailor-made for special promotions. Finally, a good graphic project is easy to be located within some proper and more visible spaces.

3) You can highlight the expertise of the Pharmacist and his own staff:

Trust must be part of your Pharmacy? I would say so. It is a paramount ingredient for all the pharmacies.

How can trust get strengthened? You must count a story, your own one. The story of your family, your job, your values. Storytelling is a vital step to attract people and make your company understandable. Transmitting your professionalism, values and commitment to your patients will make your connection with them stronger and stronger up to a sense of loyalty and belonging. Your pharmacy will have a network of people willing to be around all the way through.

4) You can guide your clients through the purchase process:

The strength of visual communication also resides in images’ capacity to penetrate the human brain in an easy way, accessing emotional sanctuaries and remaining imprinted longer. In this way images can also influence us on a subconscious level. A text is not able to do so since reading takes elaboration and usually acts on a conscious level. People absolutely want to purchase but do not want to be manipulated during a sale. Consequently, you must transform your pharmacy in the best place which satisfies necessities and needs.

Your pharmacy must NOT be the best place where something can be purchased: but the best place where one can feel good and satisfy needs and demands. In order to achieve that, you will have to inevitably create a relaxing atmosphere. If you can do that, people’s brain is much more proactive to proceed with a purchase. A good communication must revolve less around words and more around images. Should you see too many words, you do not even read the in the end, it is for this very reason then I did not fill this newsletter with too many words:))

5) You can change your look in no time:

Visual communication is the easiest way to quickly change the color or the colors of your pharmacy. Textile panels can be for example arranged to quickly adapt the pharmacy to seasonal events or needs. You can decorate the panels with natural, artistic, fantasy or abstract nuances making the environment funny and always new. Visual communication depends also on colors.

One of the principles of visual communication is: colors have a distinctive psychological power on one’s mind. In fact the psychology behind colors is often a matter of interesting

conversations. Some of these combinations are chosen to affect people’s choices.

Having flexible and versatile furniture will enable you to quickly change, since this is what the market makes all the time… but this will be a matter of further consideration throughout my next newsletter!