The new Sartoretto Verna project is built on a harmonious dialogue between different eras: the charm of the past and the clean lines of the present coexist in an elegant, identity-driven balance. The restored and enhanced historic counter welcomes customers as a bridge between memory and innovation. Alongside it, the new ethical counters and luminous surfaces highlight the contemporary character of the pharmacy.

The color palette has been carefully designed: each department features its own dedicated hue, creating a natural visual pathway that guides customers and makes dermocosmetics, services, OTC, supplements, and wellness areas immediately recognisable.

The atmosphere becomes even more immersive thanks to the sky ceiling—an illuminated ceiling that simulates natural light, visually expanding the space and creating a sense of openness and comfort.

The internal communication reinforces the connection with the territory, integrating the silhouette of the Aragonese Tower and a coordinated graphic identity that becomes part of the design rather than simple decoration.

The new service cabin, with its soft and enveloping lines, introduces an elegant and feminine aesthetic, designed to elevate treatments within a refined, quiet, and professional environment.

The result is a pharmacy that evolves without abandoning its roots: a place where decades of trust meet a contemporary, fluid shopping experience focused on holistic well-being.