MEDICAL BALSAM PHARMACY CHAIN

Abdullah Bin Alharith, Ash Shati, Al Qatif 32617 (KSA)

OBJECTIVE

Sartoretto Verna was expected to design the new branch of medical Balsam Pharmacy Chain in Qatif, Noth of Damman, within the Kingdom of Saudi Arabia.

 

The Chain Owner was after something with a natural feeling either concerning colors and materials. The entrance requirements were for creating something revolving around the clientele, a pharmacy not so much subject to commercial principles but actually looking at natural themes.

2-min

CONCEPT

Sartoretto Verna is proud to have designed this new “natural touch” pharmacy with great care of Saudi people’s culture.

 

The organic look and feeling, implemented throughout white and green wood, as well as the green fixtures, are all made in Italy and are eco-friendly.

 

One can notice the Medical Balsam logo inspired by the shape of leaves, the visuals and branded gondolas and the #2 large and resistant corian-top Oliver prescription counters. All the aforementioned items create space and comfort for both staff and customers. The sales floor is designed to encourage purchases and is the platform where people can explore, discover, stimulate their senses, and relate to more articulated values and emotions. Beauty sector is organized throughout a white small counter and bright light display for more expensive items and professional advice.

 

The windows are left open and free so to make people curious to pass and drive by, thanks also to the right light design and bright colors.

 

This new branch is a place that understands the needs of local people and makes them happy.

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