Via Ponte Persica, 18/F – 80053 Castellammare di Stabia (NA) | Tel. 081.8717555
The location of Ponte Persica was supposed to be transferred into wider premises with big shop windows, visible from the street.New welcoming spaces needed to be organized in order to improve the clients’ purchasing experience.
The objective was to organize the first FLAGSHIP STORE of a Group which counts several retail spaces all over the city of Castellammare di Stabia. A new institutional communication needed to be set up to reflect a distinctive brand positioning. The Group is directly managed by the Lombardi Family.
The goal was to accomplish some communicating areas thanks to original and exciting internal layouts.Communication and Design were faced together in order to reach the client with a luminous and familiar place where to be felt welcomed and protected.
“We are not a Pharmacy Chain, we are Family” is the message which the Lombardi Family & Doctors were willing to pass on. A message to be arriving firmly, without hesitation.Wide, transparent windows make people curious from the very street front. It is impossible to refrain from discovering this new Health & Wellness Space in Castellammare.
The wooden beams of the ceiling welcome clients at the entrance and define the area of special food. From this very point onwards, category by category, there is a never obvious commercial pathway to be implemented thanks to materials, lights, perfumes and colors.It goes without saying we have some central stand “gondolas” realized with a combination of both Plexiglas and Cedar of Lebanon. The shapes of forest, garnished with natural odors, are thrilling.
All the areas organized in sequence such as hygiene, natural products and a generous make-up corner, up to the ethical counter desks, were studied in compliance with the multichannel pharmacy principles.The consulting room organized within the premises, and equipped in compliance with the national regulations, is a further evidence of Sartoretto Verna’s vision.