Increasing the pharmacy clients with the WORD OF MOUTH. Please find enclosed the “ready-to-use form” for getting reviews ⭐️⭐️⭐️⭐️⭐️

How can one create a positive experience?

In order to make client feel comfortable and get back to your Pharmacy, it is vital to create a positive purchase experience. That is, leaving a good memory within the people who purchased a product / service within the pharmacy.

The abovementioned points can be achieved throughout six easy steps: from the phase prior to the sale to the one after the sale takes place.   

A few easy and effective precautions may be taken to positively affect clients. Please find enclosed the same:

• The environment

The interiors which the client deals with are essential! They are likely to be the first thing to be noticed. It is the first variable being part of the “experiential” game. The environment must be alike your own reference target and be in harmony with your brand. Any client must be at ease within.

• The attitude

The way to approach the client makes all the difference. In that respect clients’ needs and their personalities must be perceived in order to adequately respond and behave accordingly. A good range of empathy, them will be helpful to reach the target.  

• The dialogue starts from the client’s level and goes up to the wanted step

Have you ever tried to conclude a statement started by your client? In that respect, it is important to meet your client’s needs, use his own very same words, support his believes and then progressively lead him throughout the anticipated pathway.

• Honour the pledge

Facts do matter. Meeting deadlines and be on time with deliveries of products and services are for example the basics, the fundamentals. Never make promises which cannot be kept! Even in relation to a product performances, it is important that it reflects the package descriptions and what was previously disclosed.  

• Listening

Listening to a client does not only mean focusing on your client’s request, but also registering his own needs, constraints, advice concerning the service improvement, complaints etc. And so, in order to create a positive experience, it is necessary to be present straight after the purchase, which means being interested and available also after the sale phase.

• Set wheels in motion to get into the “WOW EFFECT”

The positive experience is the first step to generate a spontaneous flow of word of mouth amongst potential clients. The positive experience alone is not enough. The WOW effect is needed too. And also a “call to action“ can be the leverage to start the word of mouth and attract new clients.

Here is an example: if a sale has been carried out and the client looks satisfied about his purchase, he is likely to talk upon his experience without being urged, amongst friends, as soon as he has in a position to do so. Alternatively, a request to leave a review on your Pharmacy Facebook or Google page may be explicitly sent through. This is in order to spread your reputation through other people interested in your product or service. Other forms of marketing may include the “come along with a friend” proposal.

WOW effect

Make your clients amazed, give them a story to be told! An amazing environment, a communication capable of transmitting your values and your territory, new technological instruments and the use of a right design and light to stimulate clients’ senses are the ingredients to be used to surprise your clients who will not be able to wait to tell you their own experience.  

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