Transforming a building with a different purpose (before it was a restaurant) is not an easy task. In the ever changing city-scape of New York, a mere change in an external signage won’t do the job of making the impression that real change has occurred, so from the beginning there have been a lot of things to consider before unveiling our latest unique design.

While designing we considered what a passerby should see, and how he should feel when he is inside as a customer. It’s not always advisable to provide too much “see-through” space in a location like this where the prioritization of product display is more in demand, so we carefully analyzed where and where-not, there should be openings to the outsider.

Visibility through the screen-like show windows give a framed theatrical effect to the internal space from the street. Illuminated ceilings suspended at different levels are sure to catch the eye of the passerby, and the external signage will dominate the corner of the street crossing.

So, the goal has been to first capture the attention of the pedestrians, and convince them to stop and come in, while at the same time creating a feel that’s clean and fresh but also warm, inviting them stay longer and longer.

What may especially excite the customer at the entrance is the illuminated crescent moon situated directly below the enchanting “starry sky” ceiling. In the entirety of its 162 sqm vast retail area, there isn’t a point where the customer has a view of the whole pharmacy, because we wanted to make the customers circulation exciting, in this way, with every new step they make, they see something new.

All the products will follow a new dynamic marketing categorization, each of the exhibitors will in fact have its own visual with the name of the brand, or the sector area. It’s a new visual scheme for finding products easily, but without the feel of isles in a supermarket.