21 Nov Verano Pharmacy – The New Expansion Designed by Sartoretto Verna
Verano pharmacy – The New Expansion Designed by Sartoretto Verna
Verano Pharmacy, a historic point of reference for the city of Palmi, is entering a new phase of evolution thanks to a major expansion and redevelopment project. The intervention, designed by Sartoretto Verna, has completely transformed the customer experience through a new concept that blends territory, wellbeing, and technological innovation.
An Expansion Designed to Grow with the Community
Verano Pharmacy has always maintained a strong bond with the people of Palmi. The need for expansion stemmed from the desire to improve the sense of welcome, offer more services, and strengthen its most requested departments—particularly cosmetics, one of its key strengths.
This intervention was far more than a simple restyling: it was a complete rethinking of the pharmacy’s identity. More space, a larger and brighter retail area, smoother internal flow management, and a new approach to wellbeing.
Increased Display Capacity and a New Retail Area
One of the project’s main goals was to enlarge the commercial surface to increase display capacity. Thanks to the new layout, the pharmacy now offers:
- a much wider and more readable retail area,
- intuitive shopping paths designed through advanced flow analysis,
- a department arrangement that improves navigation and facilitates customer consultation.
Special attention was given to the cosmetics area, which was not only expanded but completely redesigned to enhance products, brands, and interaction with customers.
A Beauty Room Introducing New Services
Before the renovation, the pharmacy did not offer specialist services. The expansion made it possible to create a professional beauty room equipped with:
- high-quality technical furnishings,
- theatrical and atmospheric lighting,
- materials that evoke elegance and wellbeing
- an environment designed to encourage relaxation.
This new space allows the pharmacy to offer advanced treatments, creating real added value for its customers.
The Olive Tree as a Symbol of Palmi’s Identity
One of the most distinctive elements of the project is the introduction of a scenic olive tree, placed in a designer planter at the centre of the space.
A strong, symbolic presence that speaks of:
- Mediterranean nature,
- the city’s cultural roots,
- the ongoing relationship between the pharmacy and its community.
The olive tree becomes an integral part of the pharmacy’s visual and sensory experience.
A Sound-Absorbing Ceiling Inspired by the Sea
The new ceiling, crafted with wave-shaped sound-absorbing panels, is a design feature that reduces noise and recalls the movement of the sea—one of the most recognisable symbols of the Calabrian territory.
The final result is an environment that is more comfortable, harmonious, and truly distinctive.
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