Design at the Service of Health

A pharmacy is not just a store but a healthcare facility. Small design details can make a big difference:

• Green walls and purifying plants to reduce stress
• Wooden flooring to convey warmth and security
• Lower display windows to establish direct visual contact with customers.

In Milan, a pharmacy chose to create a transparency corner with a glass wall showcasing the galenic laboratory. This enhanced the pharmacist’s role, reinforcing customers’ perception of trust and professionalism.

Technology and Design: A Necessary Balance

Technology should be integrated without being intrusive. An excess of flashing advertising screens can cause visual fatigue and detachment. In a pharmacy in Rome, a wooden interactive totem with physical buttons improved accessibility to practical tutorials for patients, offering a more natural and inclusive experience.

Clear Pathways for an Intuitive Experience

Many elderly people get lost among the shelves not due to dementia but because of a confusing design. In Palermo, the solution was to rethink the pathways using colored flooring, facilitating orientation and improving the shopping experience.

A Space for the Community

A rural pharmacy, once at risk of closing, was transformed into a community hub. A dedicated space for glucose measurement, chalkboard walls for anonymous questions, and first aid courses turned the pharmacy into a place for meeting and support.