The pharmacy has a particular U shape, that can be appreciated thanks to external full open windows and that is underlined by the ceiling that matches the paths. Inside the pharmacy, curved areas of Ral System 2 exhibitors, which override the hallway effect, are alternated with more imposing wooden structures of Ral System 3 exhibitors.

Next to the counter, a corner is reserved for self-analysis and pressure, the real pharmacy novelties, that daily gain a great response from the clients who understand the effort and the closeness to the problems beyond the products.

The warmth internal atmosphere, that fluctuates from shades of ash wood and natural colors such as light brown, gives a strong welcoming feeling that becomes even more pleasurable during wet and rainy days, very frequent in those places.

That is the way doctors guarantee to their customers a space where they feel fine, they feel at ease and in the spotlight, a place where it is pleasant to stay and they can look for useful products. Clients are loyal and come back every day, and this means that doctors have found the perfect synthesis between profit maximization, professionalism, solutions and service quality.

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How can we offer you more? A 360 degree consultancy that is not limited to just the exterior look, but is also focused on showing the products in the right way, with the right light, that translates to more profits.

You are a pharmacist, and you want that your workspace is recognizable with the look and an atmosphere that reflects your identity: ‘You are a pharmacist first!’
A Pharmacy with the soul that becomes a comunity focal point for health, commercial spaces that are at the people’s service. 

Sartoretto Verna Srl  believes in simple things. We think that aesthetics, marketing and function have to work together with one goal: grow together.
This is what we believe, this is what we do best.

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A led light, placed under its gently curved top, emphasizes the wooden grains of its MDF base that can be furnished in different essences or in lacquered wood with all the colors of the Ral variety, or in skai eco-friendly leather with different colors.

The steel brushed baseboard has an indentation that together with its oblique front  assures distance and protection. As a mono station pharmacy counter it has an exceptional equipment: two separate drawers at the base with storage units; plateau with specific dividers for paper and envelops; rapid plug system; three drawers drug with an ultra light aluminum structure and fast flowing system thanks to Teflon buffers.

The frontal part of the drawers has a rounded shape with molded handle bars. The counter was designed by the Ral design Center,  Sartoretto Verna’s internal laboratory, that patented and commercialized the Oliver pharmacy counter all around the world.

Just a few months after Oliver’s launch, dozen of pharmacies from all around the world chose it, and it has also been subjected to a lot of imitations.  An exhibitor whit adjustable shelves can be provided as an accessory to sell over-the-counter products, it can be put between two counters and can be useful as a support for the cash register and for the computer, or can be used as a display rack for pharmaceutical products. Therefore Oliver has all the features of the third millennium pharmacy counter.

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 04 – 06 May 2012 – Rome Fair

Hall 9  Position B2-C1

From May 4 to 6 will be held in Rome the most important Italian exhibition dedicatedto the world of pharmacy: Cosmofarma exibition
Sartoretto Verna Srl will be present in a stand of 160 square meters in Hall 09, position B2-C1.

Since its first edition, Cosmofarma has capitalized on the importance of cultural exchange and updating between institutions, companies, pharmacists and businessoperators.With this spirit  the Sartoretto Verna Srl will be present at the event this year: update Pharmacists offering new tools and ideas to deal with the sudden forcechanges the scenario.

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Sartoretto Verna opens its first pharmacy in Malta, one of the most beautiful islands of the Mediterranean. The young and fresh atmosphere suits the resort town of Qawra perfectly. An environment full of light, bright colors and an elegant modern design make a unique pharmacy, which appeals to tourists and locals alike.

The five windows are completely transparent to see inside, attracting passers by as potential clients. In the hall we find drop-shaped suspended lights and a lit vase, these elements are eye-catching and welcoming to the clients. The internal layout sees a varied display hallway, which leads you to the prescription area through recognizable product sectors. The make-up department is large and organized with an elegant Ral System 4 display with base in Indian purple Sky synthetic leather and digital visuals. The curved crystal shelves give plenty of visibility to the products, as they seem to be floating in air. The single counter next to it is in white synthetic leather with marble top.

To the left of the entrance we find a LED lit wall unit & a small table with acid-etched crystal top creating an evocative atmosphere and attracting the public to the perfumes sector. This is completed by curved Ral System 2 displays with backlit colored glass tympanums containing more well-known make-up brands. All displays are organized to show cosmetic and make-up products in a neat and tidy fashion. Other sectors have slim units all the way up to the ceiling with backlit sides from Ral System 1 line, in several colors and materials.

This project appeals to the need for more privacy in the pharmacy that Maltese people have asked for. According to a survey from last year by the Pharmacy Department of Malta University on the consumer perception of services in pharmacies (published on the Journal of Pharmaceutical Health Services Research), 69% of people complained about the lack of privacy and feel it is important to have private consultancy areas. The ethic area has been organized with two separate Oliver counters with inclined front and Flumod top to allow more privacy between the pharmacist and the client.

There is an additional counter for the cosmetic and hygiene sector for advice from the experts. There is also a consultancy area with a table and an orange chair in a quiet corner of the shop, which may also be used to promote new products. The solutions created by Sartoretto Verna make ‘El Medina Chemist’ welcoming and practical. The lines in the false ceiling give movement to the volumes; the clean design of the furniture communicates order and expertise. The accurate lighting design enhances the displays and appeal to the public.

After less than a month since the opening, the pharmacy has already been very successful, as Alex Muscat, one of the owners, told us. ’We have received many compliments, not only by our clientele but also by the pharmaceutical companies representatives. Every detail counts in a pharmacy. The furnishing designed by Sartoretto Verna is excellent, especially to the eye of the client. The local companies could not offer what we were looking for. The first time we saw their work was during Cosmofarma 2010. We have chosen Sartoretto Verna for their innovative ideas and for their specialized expertise in pharmacies’.

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“The Venetian” Pharmacy is due to open this February in Macao and is Sartoretto Verna Srl’s latest.

The pharmacy is situated in the Venetian Mall which also boasts the largest casino in the world as well as a hotel with numerous swimming pools, many shops and a medical clinic featuring the world’s largest spa in which the new pharmacy is to be found.

The mall opened in August 2007 and combines the glamour of Las Vegas with all the mystique of the Far East. The shopping centre’s interior is designed in a Venetian Baroque style complete with canals, gondolas and singing gondoliers. East and West also meet inside the new pharmacy as Chinese and western medicine are sold side by side in a unique environment that joins the traditional to the modern.

A Venetian gothic style portal welcomes customers as they enter the pharmacy.

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Yet again Sartoretto Verna comes to Cosmofarma with a specific mission in mind: emotion, atmosphere and passion. The Bologna stand has been been designed around these 3 key concepts that we believe to be the competitive advantage lacking from most pharmacies today.

This year the growth of the new economy, increase in globalisation and the evolution of new consumer trends have taught us one important lesson – that the CONTAINER IS FAR MORE IMPORTANT THAN THE CONTENT. Today’s pharmacies, drug stores and chemists can only keep their competitive edge if they know how to innovate strategically and become more important than the products they sell.

First up, the emotions. Becoming an attraction in itself is the future of the modern pharmacy, able to satisfy  customers’ personal needs.

Due to the internet and the development of supermarket pharmacies, products are becoming easier to find and the large brands tend to dominate and have expanded into a wide range of retail outlets, from motorway service stations to supermarkets. At the same time, however, the emotional kick that people get from buying is the far more important then the product itself in retail because modern consumers are buying more and more from the comfort of their own home on the internet.

Therefore, emotive factors are destined to become the driving force behind consumer spending rather than people’s real needs. Products will be taken for granted as they are always easier to find.

We are bombarded every day with advertising, images, products that never satisfy our hunger for new things, our desire to be amazed and feel strong emotions. It would be suicide to start a business based upon quantity alone. Rather, it is essential to invest in quality interiors and technologically-advanced lighting and materials in order to create a stimulating retail area that fulfils various purposes. As in today’s non-stop city where most shops and public spaces are multi-purpose, pharmacies also have to diversify and become more than just a place that dispenses medicines. Pharmacies must reinvent themselves as places where people come to talk about health issues, test themselves, undergo preventative screening, and receive advise which is specific to their problems.

Watch a preview of the Cosmofarma 2007 video

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The Pharmacy of Dr Paolo Licciulli – Monopoli (IT)
V. V. Veneto 38-44 – Tel. (0039) 080.802442

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The Pharmacy of Dr Michele Cuomo – Vico Equense (IT)

Via Roma, 23 – Tel. 081.8015525

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