16 May THE IMPORTANCE OF PROPER SHELF PRODUCT ILLUMINATION IN THE PHARMACY
THE IMPORTANCE OF PROPER SHELF PRODUCT ILLUMINATION IN THE PHARMACY
by Architect Luca Sartoretto Verna
In the digital age, physical pharmacies must make use of every element at their disposal to provide an engaging and comfortable shopping experience. Among these elements, lighting plays a crucial role, especially in the display of shelf products. Proper lighting can highlight products, facilitate customer navigation, and even influence purchasing decisions.
Please find enclosed some tips on how to properly illuminate shelf products in your pharmacy:
1 – STRATEGIC USE OF NATURAL LIGHT
Whenever possible, natural light is to be preferred. It creates a more welcoming and pleasant environment while it also makes you save energy. If your pharmacy is equipped with windows, make the most of them. However, be cautious about exposing light-sensitive products to direct sunlight.
2- GENERAL AND ACCENT LIGHTING
General lighting provides uniform lighting throughout the footage. However, that illumination is not enough. It is essential to complement the general light with a punctual one, accent lighting, which highlights specific products or areas. This can be particularly useful for showcasing promotional or new products.
3 – THE IMPORTANCE OF COLOR TEMPERATURE
The color temperature of light can influence the appearance of products. Warm light (3000-3500K) can create a cozy atmosphere, while cool light (>4000K) can provide a sense of cleanliness and professionalism. Finding a balance that reflects your brand and the message you want to convey is important.
4- AVOID GLARE
Excessive lighting can create glare, glowing atmospheres, making it difficult to read product labels. The use of quality LED lamps, properly positioned, can help prevent this issue.
5- MAINTAIN CLEAN LIGHTING
Ensure that your lights are always clean. Dust accumulation can diminish light intensity and create a neglected appearance.
6 – CHECK NIGHTTIME VISIBILITY
If your pharmacy is open in the evening, verify that the lighting is adequate. Customers should be able to clearly see the products even in the absence of natural light.
Lighting is a powerful tool for enhancing shelf products and providing an excellent shopping experience. Do not underestimate its impact and invest in creating a bright, welcoming, and functional atmosphere in your pharmacy.
Remember, good lighting is an investment, not a cost.
I invite you to leave a comment below the article with your considerations. The goal is to initiate a constructive discussion and share our collective knowledge to further improve the pharmacy business.
Thank you in advance for your time and participation!
Thank you for taking the time to read this article. I hope you found the information beneficial, and that it has provided you with new perspectives on how to improve shelf lighting in your pharmacy.
However, the world of lighting is constantly evolving, and no two pharmacies have the same needs. Therefore, I encourage you to share your experiences, challenges, and successes in managing the lighting of your retail space.
Are you interested in finding solutions to further enhance lighting in pharmacies? Are you seeking tips on optimizing lighting to improve the visibility of your products and the customer experience? If the answer is yes, I would be delighted to receive a message from you. Your feedback and ideas are valuable and help improve the quality of information shared within this community.
I invite you to CLICK HERE. I am willing to hear your ideas and collaborate to find the best solutions for your specific needs.
Thank you again for your time and commitment to improving lighting in your store.
I look forward to hearing from you!
Architect Luca Sartoretto Verna
Sartoretto Verna™ Chief Executive Officer
“There’s been a trend in the major medical centers to look at the facility as a ‘distinctifier’ for patients, as an opportunity to solidify their brand identity in healthcare,” says Kate Wendt (IIDA, Director of Interior Design and Associate Principal at Tsoi/Kobus and Associates)…