Pharmacy logos and symbols

Pharmacy Logos and Symbols
there’s no place like pharmacy

The same pharmacy can be seen and judged in more than 100 different ways.

Everyone sees what they are interested in. Pharmacists see products, offers and services; category managers observe the  range of different types of merchandise on display in relation to the profitability per metre; architects see volumes and materials; accountants evaluate the cost of the interior in relation to the expected turn over; the lighting expert judges the lights and colours; and the visual merchandising expert observes the display of the merchandise on the shelves. And the list could go on and on.

It is the job of the pharmacist to find out all the necessary information, get different opinions, and choose the solution that best reflects their vision of the pharmacist.

In the last 10 years, the speed at which things can happen has gone up beyond all our expectations.

Information travels at such a speed that it is normal to find out that problem you are talking about has already been over come in another part of the globe and that everything has already moved on.

The fear of being left behind and not be part of the next big thing is a continual source of stress, as it makes people feel like they are also racing ahead without knowing where they are going.

It is not a coincidence that time has become a valuable commodity itself.

Sartoretto Verna celebrates its 40th birthday this year, all 40 years having been exclusively dedicated to pharmacy design. Our first project dates back to 1965 when we did a refit of the Pharmacy S. Rosalia in Turin owned by Dr Vassarotto. Since then 3 generations of Sartoretto Verna’s have participated in the changes that have took place in the world of the pharmacy, searching to put forward a system for the pharmacy. Hard work and constant research have done the rest.

As the role of pharmacies changes from primarily distributing medicines to selling a wide range of health products, customer satisfaction must be taken into consideration. Products on the their own will not obtain customer satisfaction, and it will become ever more fundamental how customer satisfaction is perceived.

It will not be sufficient to stock the shelves with good for merchandising, nor leave signs up for longer to ensure effective communication.

In commerce, competition is becoming more and more about image, where products compete to seduce customers using sound, fragrance and pictures. It is a marketing battle that takes place in the high street or within the same shop, not only on the TV or in magazines.

This type of internal communication gives added value to the product and the pharmacy’s services.

Spaces that make products accessible objects to be enjoyed. Places that transmit enticing images and promise unforgettable experiences. Interior design and architecture that communicates the personal nature of a pharmacy’s services, a service is always reinventing itself to follow consumer trends.

How can the particular message that a service wants to communicate be translated into the 3 dimensional language of architecture? How can marketing be infused into a place that is full of emotions, reflecting dreams of well-being? How can a finite and structured space be amalgamated with a dynamic space with an interior that creates images in people’s minds persuading them to buy?

We have been coming up with solutions to these questions for a long time. You can come and see some of our answers at our stand in the Cosmofarma 2005 trade fair in Bologna.