Having delocalized the administrative routine-work at the retail entrance area was the winning strategic move. The aforementioned point allows the pharmacist to welcome clients the same way as throughout a hotel concierge. It is a “meet and greet” situation which is highly facilitated by the Pharmacy layout.

 

The automation, optical readers to be at client’s disposal, make the service be a fast one and collect detailed information upon the displayed products.

 

The welcoming service continues on the mezzanine floor with a relax area before being introduced to the medical and aesthetic services. There is also a sector fully dedicated to mountaineering.

The Pharmacy “storytelling” is an historical one. It brings within the Pharmacy a reminder of the “grotesque” decorations present on the great buildings around the area. It is something acting as a background and historical memory which pharmacy has originated from.