DEL NAVILE PHARMACY

Via Aristotile Fioravanti, 26, 40129 Bologna BO

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OBJECTIVE

The Navile Pharmacy, a small but passionate business managed by four owners with diverse expertise, has recently completed a significant renovation aimed at optimizing the space, creating a consultation room that complies with regional regulations, and meeting the growing needs of its clientele. At the same time, the layout has been reorganized to improve customer flow, ensuring smoother access to services and enhancing product displays without compromising the available space. The challenge was to maintain functionality and effectiveness while conveying a greater sense of professionalism and improving the overall experience for customers.

CONCEPT

The renovation project involved a major reorganization of the pharmacy’s interior. The old staircase was removed and replaced by an elevator dedicated to staff, improving the connection to the underground storage area and relocating staff facilities, such as changing rooms and restrooms, to this lower level. The introduction of natural elements, such as wood and corten-finished counters, combined with soft-toned interiors, creates a harmonious and welcoming atmosphere that encourages customers to enjoy their time in the pharmacy in a calm and relaxed manner. A bold blue color contrast gives the space character and is echoed in the entrance area, particularly in the cosmetics section, where a striking image of lava stone reflects the essence of natural beauty products.

The customer journey, from services to product displays, is enhanced by an elegant interplay of wood-finished grating that extends onto the ceiling, creating visual continuity. Meanwhile, privacy in the Emilia Romagna region’s essential CUP (Centro Unico di Prenotazione) area is ensured by wooden panels that add visual depth and define the space clearly. This urban pharmacy, designed to keep up with the fast-paced life of the city, skillfully integrates architectural elements that slow the rhythm, offering customers a wellness oasis amidst the hustle and bustle of daily life.

 

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