Farmacia Pietrandrea

Via Venti Settembre, 8, 03013 Ferentino FR

OBJECTIVE

Farmacia Pietrandrea, led by Dr. Valentina Pietrandrea, has undergone a significant transformation by moving from the historic center of Ferentino to a new location on a high-traffic road.

 

This move has allowed for the expansion of available space and improved accessibility for customers, thanks to a large parking area and proximity to a well-known supermarket.

 

The main objectives of the project were threefold:

  1. Expand the range of products and services in a 200 square meter area, creating a space dedicated not only to sales but also to prevention and well-being.
  2. Improve the visibility and accessibility of the pharmacy, making it an easily reachable reference point for the community.
  3. Implement strong and distinctive visual communication through a curated design and the use of high-quality materials like Corten.

CONCEPT

The facade was designed to capture attention and immediately convey the renewed spirit of the pharmacy.


The new logo is featured on the sign. A stylized “P” serves as a “visual hammer,” symbolizing a decisive and modern change.


The large transparent windows invite passersby to discover the bright, never banal, and well-organized interior, where health and beauty take center stage in every corner.


Upon entering, customers are greeted by a professional yet welcoming environment. The layout is designed to facilitate patient flow, with clearly distinct and signposted departments through the use of specific colors: cherry for cosmetics, sage green for natural supplements, and white for the healthcare sector.


The central gondolas display seasonal and promotional products, naturally guiding the customer towards the service area.

 

Two large rooms dedicated to telemedicine and consultations have been created using decorative materials and flexible equipment. The entrance to these rooms is preceded by a comfortable waiting area, allowing clients to relax before their consultation.


The central pillars are enhanced with Corten tones and illuminated niches housing ancient pharmacy jars, creating a focal point of design and history. The porcelain stoneware flooring with warm wood details harmonizes with the rest of the furnishings, while design lamps with gold interiors add a touch of elegance to the cosmetic area.


A large multimedia screen in the central window displays clear messages about the pharmacy’s mission, while inside, phrases such as “Your health is our mission” and the Health Center logo emphasize the pharmacy’s commitment to community well-being.


The ethical counters ⓇOliver, with their various colors and materials, offer both quick consultation spaces and areas for CUP reservations, adapting to the diverse needs of patients.

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