VIALE CALABRIA 78 89133 REGGIO CALABRIA (RC)
The goal of Pellicanò Pharmacy was to establish a health and wellness benchmark within the Reggio Calabria community, transcending the traditional concept of a pharmacy.
The vision was for a place that, in addition to selling pharmaceutical products, could become a cutting-edge center for promoting a healthy lifestyle, focusing on prevention and health education.
The challenge was to transform a commercial space into an environment for interaction and exchange, where health becomes a shared journey supported not only by the professional skills of the staff but also by the use of advanced technologies and complementary services.
The concept behind the Pellicanò Pharmacy project is built on the idea of “integrated health,” which is reflected in the harmony between the physical space and the psychological well-being of the customer.
Every element of the pharmacy’s furnishings has been designed to foster this integration, creating an atmosphere that invites calm and well-being. From the clean, modern lines of the reception counter to the relaxation and consultancy areas, where the furnishings are in perfect harmony with the most advanced healthcare technology.
The lighting is carefully designed to create a serene environment, the warm and natural colors, and the strategic arrangement of products, all contribute to making Pellicanò Pharmacy a model of excellence in pharmacy furnishings, a point of reference where health becomes a total, inclusive, and participatory experience.