The aim was to get a different identity thanks to an image and a new language starting inside the Pharmacy and continuing outside of it, throughout socials, whatsapp and website.

Luminous showcases gives brightness to the products on shelves and tell the story of the Alchimist Gnome, a character which is the symbol of the Pharmacy and is loved by both children and adults.

Pharmacy is directly connected with an outdoor space, the Garden of Health,  a space to be enjoyed by clients and where some events and happenings can occasionally take place.