93 Via Franco Sacchetti, Po BOX 00137 Rome (ITALY)
The PHARMACY RESTYLING was meant to be accomplished to improve the communication and the retail welcoming area WITHOUT closing the Pharmacy, not even for one day. The purposes were to renew the areas without changing their identity in order to offer new products.
The aim was to get a different identity thanks to an image and a new language starting inside the Pharmacy and continuing outside of it, throughout socials, whatsapp and website.
Luminous showcases gives brightness to the products on shelves and tell the story of the Alchimist Gnome, a character which is the symbol of the Pharmacy and is loved by both children and adults.
Pharmacy is directly connected with an outdoor space, the Garden of Health, a space to be enjoyed by clients and where some events and happenings can occasionally take place.