It is about feeling well, providing a welcome, reassuring. The Pharmacy’s mission starts from the transparent shop-windows up to the counter desk and throughout a pathway to discover and get nurtured by the “health value”.

The working-class district of Santa Caterina comes back to life within a urban renewal process throughout the local pharmacy which becomes a magnet and health advising point.

Mulberries and silkworms, part of the productive and handcrafted neighborhood, are illustrated by the pharmacy straightforward communication: “transformed” and “beauty tricks” remind the beauty sector and represent the metaphor of chrysalis getting transformed into butterfly.

The pathway to the ethical desk is surrounded by leaves heading to the natural area where one can either relax together with his children or just taste some perfumed aromatic herbal teas.