The personal and welcoming service to be approaching a variety of potential clients (elderly, families, young people) was decided to be organized with a reassuring sequence of wooden leaf expò cabinets (“RAL6” wall stand unit model) to be differentiated along the front end in terms of colors and products categories (i.e. CBD, beauty, vitamins…).

A waiting area to become at times nutritional coffee bar, was garnished with naturalistic touches such a wall-mounted moss and some squirrel shaped hanging lights.

The power of the pharmacist was strengthened by a single, wide counter desk approach (model “Oliver”) to become the focus of the commercial lines and the source of advice between the consultation room (back left) and the access to the operational pharmacy (back right).

The study of the new logo led by Sartoretto Verna’s graphic experts, was shown on both the luminous entrance and the OTC area thanks to a back L-shaped part to be organized with vertical back-lit shelves and enriched on top by a decorated suspended ceiling recalling both the historical value of the place and the pharmacist’s professionalism.

The grand opening with plenty of smiles around is the most reassuring promise for a luminous professional future.