430 Mamaroneck Ave, 10543 NY, USA
A new pharmacy has been recently opened in the heart of Mamaroneck Village, some 30-minute drive away from Manhattan downtown. Dr. Sophia Liristis has been the driving force behind it and absolutely ready to meet and get along with Sartoretto Verna’s guidelines from the very beginning.
The available space for a this new, start-up pharmacy business was not excessively big, only some 550 sq ft. The lack of a large source of natural light from the front, coupled with an internal width of only 9,9 ft, needed to be coped with in terms of design by avoiding a relentless repetition of the shelving sequence throughout the retail area.
The purpose of the project was to create a Community Pharmacy with a family style, not ordinary though. A boutique design concept was supposed to be in line with the character and exclusivity of the Mamaroneck Village, an historical settlement where New York City originated, thanks to the first Dutch colonies arriving on that shore.
The back access was very helpful to create a second egress way to be more operational and differentiate the supply of medical items.
The personal and welcoming service to be approaching a variety of potential clients (elderly, families, young people) was decided to be organized with a reassuring sequence of wooden leaf expò cabinets (“RAL6” wall stand unit model) to be differentiated along the front end in terms of colors and products categories (i.e. CBD, beauty, vitamins…).
A waiting area to become at times nutritional coffee bar, was garnished with naturalistic touches such a wall-mounted moss and some squirrel shaped hanging lights.
The power of the pharmacist was strengthened by a single, wide counter desk approach (model “Oliver”) to become the focus of the commercial lines and the source of advice between the consultation room (back left) and the access to the operational pharmacy (back right).
The study of the new logo led by Sartoretto Verna’s graphic experts, was shown on both the luminous entrance and the OTC area thanks to a back L-shaped part to be organized with vertical back-lit shelves and enriched on top by a decorated suspended ceiling recalling both the historical value of the place and the pharmacist’s professionalism.
The grand opening with plenty of smiles around is the most reassuring promise for a luminous professional future.