1277 Via Vittorio Piccinini, PO Box 00135 Rome (ITALY)
Opening a new pharmacy is always a pretty demanding challenge. Searching for new premises, dealing with City Council and Local Health Authorities, complying with ceaselessly on-going regulations, tight deadlines… All these factors create some more issues in making pharmacists’ dream come true. Opening one’s own Pharmacy can quickly turn into a nightmare when one does not rely on the proper Pharmacy Consultants.
After winning the public tender to manage the pharmacy premises, the Magnolie’s Pharmacy Staff contacted our Headquarter in Rome to set up the procedure to open their own new Pharmacy in “La Giustiniana” outskirts area.
Clients wanted to create a reference point for health and wellness. The Pharmacy was seen as a service hub where professional advice could meet client’s needs. The format selected was Sartoretto Verna HEALTH CENTRE®.
The strategy behind the project was to make the pharmacy become a reference point for the territory in order to bring back pharmacist right at the core of health and wellness therapies. This dream was about to come true.
The logo design and the in-house communication revolve around the magnolia flowering tree. This is to make the Pharmacy identity visually recognizable. The interiors colors and the shortlisted images strengthen the Brand and create a pleasant and relaxing environment.