Via Busento, 49/55 – 87036 Rende (CS)| Tel. 0121 909031 – www.farmacialourdesrende.it
The challenge was to create a new successful activity within a neighborhood already served by other pharmacies with a consolidated presence on the territory. A fresh, new image was supposed to be found then to attract and retain the clientele.
Other aims to be accomplished were to realize a pharmacy sophisticated and commercial at the same time by making the most of internal spaces, the retail area and offering a professional and clear communication to express, throughout consultancies and services, the characteristics and know-how of trained pharmacist operators.
The Concept behind the new Lourdes Pharmacy in Rende gets along with the philosophy of 3 partners “Health beyond the Crowd”. The premises lights result captivating already from the street: wide shop windows, open towards the pharmacy interiors, lead the attention towards recessed inserts of sky across the whole ceiling.
The interiors show clear, pastel colors with very innovative category signage and graphics concepts. The communication was carefully conceived to guide the client and provide him with a message, and a clear and precise professional philosophy.
Pharmacy services were implemented with the motto: it takes 15 minutes.To comply with the purpose there is a multi-functional room with an organized, well-equipped and communicated network, and a visible make-up corner along the patients’ pathway. The corner can be already noticed coming from the corner shop window with chairs to offer “Beyond the Crowd” consultancies.