The team was aiming at keeping on going along the excellence pathway service on behalf of the Fiano Romano community (beside Rome).

The client wanted a Pharmacy layout more and more open, luminous and relaxing and where the pathways could be clearly defined throughout texts and symbols.

Sartoretto’s counter-desk LEA® to be placed at the proper distance was meant to offer more privacy and new interaction occasions for clientele (such as make-up, herbal teas area and playground for children). New artistic elements and design features were arranged to keep on stimulating clients through emotions, wonder and amazement.

Every single products was described with a more effective communication, a clear and meaningful one. The new Pharmacy Identity was pursued by a new Logo and Graphics Proposal involving all the retail areas.

Open spaces, conceived from the transparent shop-windows on the atrium and all the way inside, have been implemented from floor-finish level to underside of ceiling to better enjoy and appreciate the Serge Ferrari  transparent sails. They were left hanging from the ceiling as to form ever-changing geometric shapes.