Via Lodovico Il Moro, 3, 20143 Milan MI | Tel. 02 8912 8300
After having purchased the existing premises which represented a pretty old-fashion reality, the aim has been to reposition the pharmacy on a level in the upwards direction.
The goals were to radically change the image, change the presence on the territory, and change the connected strategy in order to reach a more dynamic and reactive clientele.
Tiny space but with an important identity. DINAMICA Pharmacy was born from this background.
The image is sober, in line with the other pharmacy from the Dipace Group (Santa Corinna di Noviglio Pharmacy in Milan).
The best furniture lines RAL9 and RAL8.2 were used to enlarge the space and give a sort of freshness. The latter one was installed with a back-lit canvas behind the counter desk in order to count the multiple souls of the “Navigli” neighborhood: sport, bicycle, jogging, open space, water proximity etc…
The pharmacy name is totally away from the usual codes. It takes after the peculiarities of those territories and reflects the dynamic nature of that population.
The essentiality of the furniture guarantees an immediate change and a display efficacy.