COTRONEO PHARMACY

Piazza Marcantonio Colonna, 21 - Napoli | Tel. 081 239 1641

OBJECTIVE

The aim was accomplishing a complete restyling of the pharmacy, rearranging the communication amongst departments, the clients’ pathways and the space criteria at the ground floor level.

 

More privacy and comfort needed to be provided on behalf of clients’ approaching the counter.

 

For this very reason the existing single long counter was replaced with eight detached counter desks.

 

The story of a high-density neighborhood was counted throughout its reference pharmacy.

CONCEPT

The accomplishments were entailing with a communication completely renewed in a clear and understandable way, a fresh and luminous design to welcome the ebullient population of the neighborhood Fuorigrotta in Naples.

 

It has always been in Fuorigrotta”. This is the most typical comment released by clients one can hear strolling around the area of the pharmacy.

That was the starting point for a furniture storytelling matching the area and its inhabitants with the reference pharmacy.

 

The project changes once again, after thirty years the first refurbishment was done by the very same team, the pharmacy spaces. The access, spacious and luminous is shifted on the square, in front of the local train station (Cumana).

 

The clients, once inside, walk along all the product sectors, with a constant assistance of the trained staff. Make up and cosmetics, hair, baby, special diet, sport and veterinary are only a few of the category products supplied.

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