Farmacia CATONA

Via Nazionale, 215, 89135 Catona RC

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Catona is a coastal town nestled between Reggio Calabria and Villa San Giovanni, facing Messina across the water. Picture a state road skirting the sea and bisecting the town from end to end.


Here stands the pharmacy of doctors Claudia Musolino and Nazzareno Scerra, whose insights have transformed an anonymous space filled with columns and constraints into a professional, visual, and sensory experience worth sharing.

Indeed, the three souls of the new pharmacy are quite apparent: service, commerce, and pharmaceutical consultancy. Not just because the discreet yet omnipresent information guides customer choices, but because they are represented by three different colors.


Amaranth for the service area, with a dedicated reception desk that not only informs and guides but also conveys hospitality, a prelude to a health journey.


The services take place in three comfortable and private spaces where technology and nature coexist, offering intriguing results filled with attention and care.

A comfortable waiting area with modern design at Catona Pharmacy The beige color marks the extensive commercial area, but how distant are the memories of the recently trendy all-white drugstores!


Here the atmosphere is compelling, without stress or pressure, but full of vitality and interaction. A makeup bar invites dialogue and discovery. Blue for the medicinal area, symbolizing concentration and tranquility. An automation system ensures efficiency, and semi-circular veils on the counter act as delicate diaphragms between operators and patients.

The atmosphere is achieved through a dual coexistence: on one hand, the homogeneity of hues, used identically for the flooring, coverings, and ceilings, and on the other, a stark contrast to highlight the difference, including in color, of the three distinct sectors.


In the middle, as a unifying element, are diffused light cuts to enhance the new architectural volumes.


The contribution of Sartoretto Verna™, from the layout of the spaces to the choice of materials and furnishings, from the lighting design to communication strategy, reflects a philosophy that goes beyond commerce.


A pharmacy as the beating heart of health in Catona’s urban fabric, where everyone can feel transformed into a guest.


Let yourself be inspired by this revolution, a beacon of excellence that paves a bright path for all independent pharmacies.


The pharmacist’s profession here does not fear change but embraces it with wisdom and foresight, just like Nazareno and Claudia who are shaping the future well-being of their community.