The idea behind the whole project was revolving around the concept of sustainability, which is one of the issues behind the Dubai Expo. It was about to set up the first “Green Pharmacy” in the Emirates, a place made of all natural and eco-friendly materials.

We have created with this project something ecological and sustainable with an appealing atmosphere already in line with the oncoming Expo event.

Natural wood has been part of the fittings, as well as organic material such as grass, leaves and flower petals, clay paints, stabilized mosses and LED & bamboo lights. Natural elements matching digital ones, since we also used some “selfcash” cash points, LED screens releasing natural images in conjunction to the galaxy of services which are offered by Aster to its clients and proximity marketing. Some backlit panels were showing all the commercial categories of the Pharmacy with a graphic concept which was kept very elegant and never aggressive. We worked together all the Aster team to create a new clear languages for macro & micro merchandising categories.

Also the gondolas in recyclable plexiglass and natural wood have contributed to create a unique and alternative atmosphere, a little oasis with a green ceiling where it is possible to breath and receive advice right in the middle of the Shopping Mall.