Pharmacist Aldi described her store: “The pharmacy was designed to help people, by offering a place that provides its customers with a range of products and services for their well-being: from physical health to beauty treatments, but it is not a supermarket where you buy medicine and simply walk out the door. To achieve this result, we offer a preventive action plan where we talk to our customers and examine their state of health. Everyday we put our customers before the product.”
The pharmacy keeps its customers updated on what it has to offer and it does so with passion. It started with simple things, such as keeping the pharmacy clean and tidy, paying great attention to organization and selection, staff behavior up to furniture, lighting and product display. The owner has chosen to invest in a target clientele, which is sensitive not only to prices but also to receiving a wide range of professional services that can be scheduled including blood tests and professional beauty, wellness and nutritional advice. The laboratory produces non-invasive hair dye, in addition to offering assistance and nutritional advice for cancer patients. The pharmacy keeps its customers updated, by investing in communication and advertising on local press, the internet and social media.
It’s easy to understand how sipping a cup of coffee on the Spanish Steps in Rome is a completely different experience from drinking it on the highway. Creating an experience that stimulates the senses gives a different meaning to prices, with an ambiance, scents and services that contribute to the experience.
“We have decided,” Aldi continued, “to turn this pharmacy into a wellness center that is beautiful, fresh and bright, with attention to detail, stimulating the senses and offering positive emotions. A wonderful planetarium, essential oil diffusers, pleasant background music. A laboratory specialized in pharmaceutical development, well-equipped areas offering increasing services and a beauty stand, for a world of the future. All this and much more is offered in a small space. A Challenge with a capital “C”, worthy of the finest. “
Project Management (building and decor)
Information and communication development
Category management and visual merchandising
Final design and lighting plan
Expedition of paperwork, plant renovation and construction
Furniture assembly and installation
ROME – VIA TRIONFALE 13592
TEL: +39 06 9558 1450 r.a.
TURIN – VIA C.G.BOGINO 13
TEL: +39 011 8120 087 r.a.
NEW YORK: +1 646 5699 091
MON – FRI: 9:00 Am – 18:00 Pm
SAT – SUN: BY APPOINTMENT