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Touch-screen
displays with integrated scanners or loyalty card readers
will allow you to interact with the
customer as well as provide your customers with a wide range
of instant services (up-to-date prices, useful advice about products
and services, questionnaires, demonstrations, order numbers, loyalty etc). In return,
you can gather fundamental data
about your clientele and their demographic
structure.
Placing such touch screens near to our display units and
bespoke items of furniture, or even integrating touch screens into
them, leads to a range of interesting scenarios:
- The customer will be able to find out the price
of a certain product by placing it near to the scanner (thereby
avoiding the burdensome yet fundamental task of updating the
prices on the shelves). A
text about the product entitled “your pharmacist recommends” will guide
the customer through the process of purchasing, as
well as viewing specially designed demonstrations.
- The
customer can swipe their own personal loyalty card
and check out current promotions available regarding a
specific product or over-the-counter items in general.
- The
customer will be able to decide whether to answer a
questionnaire about big health issues (e.g. “Are you a
smoker?” or “Problems with high cholesterol?”)
that advises the customer on a course of treatment
to prevent or cure such problems, recommends specific products
and check
ups, or
gives general
information. Questionnaires can also ask customers to
comment on ways to improve the pharmacy’s
services. By using such questionnaires, you will be
able to obtain useful data for analysing your clientele,
such as age range, needs, tendencies etc.
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