NEWS SARTORETTO VERNA

When customers come into the pharmacy they go through 3 buying phases: 1. Attraction 2. Engagement 3. Conviction Have you ever asked yourself why most of your customers only go to a third of the public space?...

Have you ever stopped and asked yourself how your customers see your pharmacies? And why do they choose to go inside your store and not in the next one or viceversa?...

  High fidelity Pharmacy experience or high convenience?   What will be your goal for the next year?  And how will you be able to update your pharmacy stores to the new era of consumers? High fidelity experiences and products are unique, more expensive and usually for niche consumers. Fidelity becomes a total...

    2017 is here, what's your plan for this year?   Let us be your consultant and conduct your clients to a new kind of Pharmacies, Pharmacies where people feel good and are happy to spend a lot of time there. A new vision of space and entertainment...

Customer behaviour in the pharmacy     It will be ever-more necessary to take care of your customers if you want to face the competition and increase revenue from the commercial component of your activity. **The client is the King!** How many times have I heard this phrase? In almost...

“Pharmacies from hell, how to bring about change” is my first book and I can assure you I had never imagined writing one! I am an architect and so I have spent a lot of time researching how to improve the use and perception of space...