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The
shop window is the first point of contact between the
pharmacy and its clientele, a sort of business card and
important means of communicating your professional
competence as well as making customers loyal to your
pharmacy.
First
of all, you should
attract potential
customers' attention. When they are captivated by
your shop window, impress your pharmacy's image onto their
minds and stimulate some latent need or desire. The best way
to do this is by communicating something new and looking to
interact with the customer, even through the shop
window.
Window Dressing
should create a shop window display that is decorative , communicative
and high-tech.
Results:
- Transmit your professional
image
- Increase display space
- Attract the public's
attention
- Increase sales
Sartoretto Verna has
designed a series of original solutions that have a
strong visual impact.
®RALBOO
The idea comes from long thin
canes of bamboo which have been transformed into transparent
illuminated methacrylate poles that change colour (the
colour's brightness and the frequency with which it changes
colour can be varied). The base has a pivot allowing the
bamboo canes to be rotated and they can be combined together
to create an infinite range of displays. Products are
displayed upon methacrylate circular shelves akin to "leaves"
whose position is variable. (photos of the prototypes
unveiled at Cosmofarma 2005)
TREE SCULPTURES
Display accessories that
make a big visual impact and can be designed and realised in
many different materials according to your personal
preferences.
LIGHT CUBES
Metacyrlic cubes lit up
from within are best used to display cosmetic products or
anything in glass containers.
MONDRIAN CUBES
Cubes
made out of coloured glass (yellow, blue, red or black) with
a mirror as a background.
STAINED GLASS
A pane of stain glass starts
off as a sketch; every drawing is personalised with a logo or
detail that has some sort of personal significance for you. Recurrent themes
include herbs used in the pharmacy, antique vases,
landscapes of the area where the pharmacy is located and
even abstract images that reflect the interior's colour
scheme.
once
the overall design has been agreed upon, the drawing is
handed over to a famous glass artist who will create the
collage by assembling the pieces of hand-blown glass then
fixing them onto a safety glass support or window display.
DISPLAY CASES IN GLASS
The photo shows some
examples of our glass display cases that are designed for
shop windows. Information and measurements available upon
request.
For more information on our
products or services, fill out this
form
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