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We
have recently designed and built Dr
Bricca's pharmacy in Turin that measures only 65 sq. m. Even
though it is quite compact, it offers customers the same
range of merchandise that you would usually only find in a
larger pharmacy.
The
pharmacy is located in new shopping centre in Turin's
Corso Regina Margherita which is undergoing a phase of
urban development with lots of new commercial and
residential building.
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Turin, Corso Regina Margherita (IT) |
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The
interior is a long rectangular shape with windows on the
short sides, stairs occupying almost the full length of one
side of the pharmacy and a bathroom on the other side that
opens out onto the main entrance.
Sartoretto Verna
has designed the space so as to maximise sales and used a
few aesthetical touches and tricks to make the pharmacy seem
like a much larger space. Cold colours create an illusion of
space, although the icy colour scheme is tempered by soft
lighting to create a welcoming atmosphere. This soft "mood"
lighting nicely contrasts with the strong day light flooding
in from the windows on both sides. To create this
lighting contrast, we moved the stairs to the back of the
pharmacy. In front of the stairs, which we positioned the
dispensary, prescription area and counters. By doing this,
we were able to make enough space to put in a mezzanine
floor.
The
public passes through all of the product sectors fitted with
©Ral1
furniture before arriving at the ©Ral2
counter in aluminium. The back-lit self-supporting modular
shelving units give the display a very light feel and the
products seem to hover in mid-air, making them more visible.
The glass shelving is fitted with an aluminium strip on the
front for price tags that makes the laborious job of pricing
a lot easier.
The ©Ral1
display units clean and minimalist lines increase the sense
of space and create a light, relaxed and fluid atmosphere
that increases productivity.
Since
the ©Ral1
furniture series does not require any supporting walls, we
installed them without any additional building work, further
increasing the same of space. However, we arranged the
furniture in such a way as to give some areas a more closed
and private feel, such as the blood pressure measuring and
testing zone.
The
3 key elements here are functionality, visibility and
lightness; all three fused together to maximise available
space and create the pharmacy equivalent of Dr Who's Tardis
- small on the outside, huge on the inside!
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