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To
paraphrase J. F. Kennedy's famous statement …"ask not want
your pharmacy can do for us, rather what we can do for
pharmacies" ... we believe that the time is right for
pharmacies to "turn on the lights", that is come out of the
darkness in which they have been languishing up until now and
take on the clarity and brightness of contemporary living.
There is no lack of positive signs, such as the growing
number of white coats standing by counters outside the
prescription area, giving specialised advice to customers
about cosmetics, dietetics, allergies and other specific
topics. Thanks professional training courses and
technological advances, the number of complementary services
that pharmacists offer to their clientele has continued to
grow.
The demand for
category management has increased. The awareness of the need
to display products according to tried and testing visual
merchandising techniques has grown. Last but not least, the
desire to be physically near to one's clientele has become
stronger, leading to the introduction of one-to-one counters
and robot-operated dispensaries that allow the interaction
between customer and pharmacist to continue uninterrupted at
every stage of the sale. Come to our showrooms and
look around our site to find out about a new type of
pharmacy, a harmonious and bright atmosphere with
attractive displays where the professionalism of the
pharmacist is the uncontested focus of attention.
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