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In
the centre of the quiet provincial Italian town of Frosinone,
Dr Maria Palleshi's pharmacy is emblematic of the evolution
of the district where it is located.
400 mq of shop space was the ideal occasion to realize an ambitious
project that envisaged a large pharmacy in close
contact with local residents and their needs,
able to widen the range of products on offer without loosing
sight with its principal purpose in the community. The first
difficulty to be overcome was the fact that the rear part of
the store was not directly linked to the front.
The only solution was to create a 2-metre wide corridor
connecting the 2 spaces which was raised 100 cm above the
floor level in order to leave sufficient space for the ramp of the
parking garage
beneath.
The resulting design was pure logic.
The different spaces are connected by straight forward
pathways that clearly mark out the areas where different
products and services are available. Beams of light from the
ceiling illuminate the bases of the pillars that divide up
the 2 different environments and indicate the path towards
the prescription area, a path which fills customers
with positive energy and directs their impulses.
The route that customer take in walking
through the pharmacy is not left to chance. Firstly the
customer crosses an large beauty products sector with 17
different lines of cosmetics, which is presided over by a ®Ral System1
counter with a back-lit ®Corian top and integrated displays.
Upon walking up the stairs, the customer arrives in the area
of the pharmacy featuring a self-testing section, beauty
treatment section, baby parking and the customer
toilets. A slightly inclined ramp in enamel positioned
behind the ®Ral System1 display units in the beauty
products section allows disabled people and mothers with
pushchairs to access the pharmacy. Guided by the well though
out lighting, the customer finally find themselves in front
of the ®Ral System1 prescriptions counter with a ®Corian top
and a well-lit natural bronze base that compliments the
wooden counter behind the pharmacists.
The pharmacy is bright and has a reassuring and stimulating atmosphere. The working spaces are functional
yet still contribute to the overall ambience. The 2 pillars in the
centre of the store are clad in gold-coloured gres stone.
They pass through strips of transparent glass in the floor, revealing the
artificial raising of the floor described above, a
novel feature that entertains the
customer as they stroll along the main route through the
pharmacy. A strip of glass next to the counter also gives a
little privacy to the blood pressure testing zone and
separating it from the waiting area.
Simply put, the pharmacy of Dr Maria Palleschi
is pure passion, which is the true aim of those who know the
secret of making big pharmacies more than just large in
size, but also big on ideas.
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