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We
are proud to present the opening of yet another
contemporary and upscale pharmacy. It is around 75 sq. m.
and has been designed to create an optical illusion of space
and make it easy for the clientele to use.
There is a wooden sculpture of a
puppy in the shop window which was designed by the architect
Fiona Sartoretto Verna and then created by an artist. The
window dressing was realised by a specialist in visual merchandising
using medicinal herbs, flower petals and decorated pharmacy
vases.
Every sector
of the
San
Rocco Pharmacy has its own distinctive colour scheme in
order to make it easy for the customer to distinguish one
from another. The dark colour of the grès ceramic
floor tiles makes the pilaster in grès, the Ral2 counters
with a copper finish and the blue display unit signs stand
out.
In
choosing Sartoretto Verna, Dr Palomba wanted to communicate
her own personal vision of the pharmacy to the public. She
wanted a pharmacy that expressed her professionalism and dedication
to the customer, both of which are the base upon which customer loyalty and long-lasting
success are built.
This new interior is also designed
to cater to the habits of today's consumers who are driven
by desires rather than needs, and who need to feel the need
for some sort
of emotional spark before purchasing.
This pharmacy knows how to entertain
and fascinate the consumer, since atmosphere and image are
the decisive factors that make customers stay in the retail
area and persuade them to buy.
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