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Dr
Bornino's pharmacy is situated in the centre of Milan near
the Sempione Park, a prominent location which ensures
that the pharmacy's inspiring architectural forms, lighting
and ambience do not go un-noticed by passers by.
Tibetan
stone covers the pharmacy's 2-storey facade and large
windows run for the entire width of the pharmacy, long
vertical axis which has
the effect of increasing the building's
height. Such an aesthetic invites passers by to gaze at the
products on display and look into the pharmacy's interior
past the window displays.
The pharmacy has 3 floors with an
lift. Robot-operated stock rooms, stock taking and orders,
dispensary, toilets and cloak rooms are all located in the
basement. The retail floor, prescription area and tills are located on
the ground floor. Offices, rooms for self-testing, beauty
treatments and accommodation for personnel
on night duty are located on the first floor. The project
has physically and visually linked all three
floors together and natural light fills the whole space. In
fact, customers on the ground floor are able take in the
ground floor, the dispensary in the basement and
the rooms on the first floor in one glance.
A naturalistic atmosphere and
well-designed interiors combine together in this pharmacy to
create a feeling of space. Moreover, the verdant park
outside floods into the pharmacy through the large windows,
creating a sense of well-being. The stock rooms,
air-conditioning and other more functional areas are
discreetly placed, whilst the products on display seem to hang
suspended in the air. In the retail area on the ground floor,
the various ®Ral System furniture series have been used in
unison to integrate the various types of
merchandise on sale. Beauty products are displayed
using furniture from the ®Ral System 4 series, which is made out of curved
back-lit Plexiglas panels supported by bases in synthetic leather. This
captures the customer's attention, which is held thanks to
demonstrations and adverts being broadcast on flat-screen
TVs integrated into the display unit. The beauty products counter comes with seating that
brings the customer closer to the pharmacist. Finally, the
gres ceramic
tiled floor evokes the warm of a wooden floor.
The Tibetan stone facade and cherry
wood around the prescriptions counter welcome the customer and
communicate a sense of warmth. It is also important to pay
tribute to the efficient planning and organisation which
made the complete renovation of a building possible during the
holiday period when the pharmacy was closed. The project
foresaw the rebuilding of the existing mezzanine floor,
part of the ground floor, the stairs, the toilets, the
external fittings (doors and window frames),
the strengthening of the basement's ceiling to support the
equipment and machinery need for the
automated stock room and the construction of a new first
floor ceiling connected to the stairs and lift. The result
is a pharmacy that looks ahead towards the future and
employs
advanced emotional marketing techniques. In short, a Milan
pharmacy for the third millennium.
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