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Display shelving:
Sartoretto Verna offers 4 types
of display units which vary according to the product on
display, the shape and size of the building and the type of
marketing approach you choose to adopt.
The
ŪRal System 1
display unit has adjustable and fixed shelves and is free-standing,
so that it can be used to divide up a space as it does not
need any walls for support. The back panel can be
transparent, allowing light to pass through, and the side
panels can be completely opaque with a rounded front and
backlighting that lights up the back. Reaching up to the ceiling,
the side panels column-like
appearance makes the entire display unit seem lighter
and taller. Alternatively, they
can be made out of
methacrylate
with neon lighting inside that makes them glow. Above the
shelving, a back-lit sign clearly identifies the product
on sale.
The
ŪRal System 2
display unit has aluminium shelf supports instead of side
panels, adjustable shelves and are fitted with a tympanum-like
sign on
top. A wall is needed to support and form a backdrop for the
display unit. The shelf supports contain lighting that
illuminates the shelves from behind and makes it seem as if
the products are floating in mid-air. The shelves can be
moved up or down and are available in glass or aluminium.
The glass shelves can be curved whilst the aluminium ones
are tub shaped and can be angled towards the floor or
ceiling. Above the display shelving, a back-lit tympanum
sign
in coloured glass clearly identifies the type of product on
sale or the brand. This type of display unit can also be
mounted against curved walls without having to double the number
of shelf supports.
The
ŪRal System 3
display unit comes with a back-lit barrel-shaped panel which
is separated from the wall. The
shelves are different from other models as they do
not need angle brackets because all of the shelves are fixed
to specially-made wall slots
along their horizontal axis, forming a slatwall.
The shelves can be moved
horizontally and integrated with a variety
accessories. The whole system is extremely easy to use as
semi-tops or base units
can been fitted, moved and taken off by hand without the need
for any other tool. The tympanum signs are put to the same use as
those in the Ral2 System. The display unit cannot be curved
and a wall is needed to act as a support.
The
ŪRal System 4
is a free-standing display unit that is a true one of a
kind. The lower section is made up of cube-like bases in
synthetic leather which support the upper level consisting
of a curved back panel and curved shelves which give the
display more dynamism. A touch-screen or monitor can be
incorporated into the back-lit back panel as with the top
sections of the ŪRal
System 1, Ral System 2 and ŪRal
System 3. No metallic fixtures can be seen supporting
the shelves which also directs the customer's gaze to the products on
display.
Pharmacy prescription area and sales counters
The prescription area and
sales counter is the place
where the majority of interaction between the pharmacist and
their customers takes place. Therefore, the prescription
area's fittings must be able to
communicate the pharmacist's experience, knowledge and
trustworthiness, as well as be attractive and flexible. To
cater to these specific needs, Sartoretto Verna has designed a series of models.
The ŪRal System 1
counter is rectangular and over 220 cm long. It features
lots of drawers for every type of equipment and has a Corian
worktop. Two thirds of the counter has been made into a mini
display case that can be pulled out for display purposes. The
display case extends beyond the base, jutting out, making
the counter very light and instantly recognisable. This
counter is suitable for up to 2 persons.
The ŪRal System 2
counter comes in 2 versions; either a one-person counter
measuring from 110 cm or a two-person counter measuring from
190 cm. Both are raised off the ground for hygienic reasons
and have a rounded form with backlighting in the methacrylate
version. The till or PC is positioned on top of a rotating
table, supported by a metal pole, so as not to take
space away from the worktop. The pole can be used to more
counters together, enabling complete flexibility in the
layout.
The ŪRal System 4
counter is fixed onto a ŪRal System 2
one-person counter base and has a
methacrylate
panel extending out to the left or right of the counter
to shield a stool. The stool allows the customer to sit down and ask advice yet
it is
positioned at such a height as to ensure that they do not
get too comfy and occupy the pharmacist unnecessarily. Two new counters, Liv and Oliver
were recently presented at the
Cosmofarma Rome
exhibition, further widening the range of pharmacy counters
on offer.
Beauty
treatment zones
Sartoretto Verna has divided
the areas dedicated to beauty treatments into three types:
A make-up area near the beauty sector's sales counter:
This is usually located in a small corner of the pharmacy
where customers can be dealt with in privacy and on a
one-to-one basis by the beautician or sales assistant. Other
necessary furnishings include a worktop with a washbasin,
mirror, comfy chair and appropriate lighting.
A facials and skin care zone:
This is better located in a room that
is independent from the rest of the pharmacy and can be
securely locked. A worktop with a washbasin is fitted to the wall,
its length depending on the treatments and equipment
involved. At least 4 sq. m. are needed to allow sufficient room for
the customer to sit down and the beautician go about her
work. Other furnishings include a reclining arm chair with
head and arm rests as well as adequate seating for the
beautician.
A bodycare zone: A
larger space (7 sq. m.) is needed for body treatments, if
this area is to be kept separat from the facials area. If it is
to be combined with a treatment room for facials then less
space is required although the resulting lack of space
hampers work. Only a bed is needed for this area.
Conclusion. Customers
are becoming more demanding, better informed and have
less and less time. So, how are you supposed to get their custom?
Well, the best way is to stimulate their curiosity by being as
unique as possible, and they must feel the difference as soon as
they enter your pharmacy.
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