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Dr
Gabriela Cusaro came to us
wanting a modern wellness centre to be designed
for her expanding beauty treatment business.
Our
design brief was to recreate the same feeling of space and
light present elsewhere in the pharmacy, which we had
renovated
some years before. Our renovation transformed small stuffy rooms
into well-lit spaces in harmony with the exterior and linked
together by
unbroken lines of prospective passing out through wide
floor-to-ceiling windows facing a lovely park in
full bloom.
In essence, the design
and furnishing of the
VerdeAqua
wellness centre aims to stimulate new emotions and positive
energy in the clientele visiting the store, which is
located in a new shopping centre outside Pavia and combines
three interlinked yet distinct activities - that of a
pharmacy, wellness centre and sex shop.
Attention
to detail was critical for the successful realisation of the
project as the
wellness centre's
interior décor
follow the project's design brief to the letter and create
a pharmacy that stimulates customers to react positively the
interiors, soaking up their
vital energy.
Through
dynamic floor lighting and indirect lighting from the
treatment rooms, we were able to create an very positive atmosphere
in the open space at the store's centre
where customers relax while waiting. Furthermore, ample
use was made of the internal walls, which were transformed into
precious mosaics using modern technology.
Areas
where customers can take a break alternate with areas
where customers can try out products and display areas
featuring products used in the wellness centre's beauty
treatments.
The design and styling of this wellness centre cum beauty
parlour was perfectly combined with the store's more
functional needs. For example, white methacrylatereception
desks are softly lit by flower-shaped lamps, backlit
Plexiglas vases
hold scented plants
and light cubes guide the customer around the corridors and
walk ways.
Dr Gabriela Cusaro's
desire to push the concept of the pharmacy to new limits and
widen pharmacists' horizons has led to the opening of a
beauty parlour
in her very own
pharmacy
in 2001 and then the
creation of a modern and fully-function wellness centre 6
years later.
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