Category or no Category?   THAT IS THE PHARMACY QUESTION Last Sunday at the Sartoretto Verna Capsula Lab at our Headquarters in Rome, I held a masterclass for pharmacy owners on optimizing visual sales and best practices on category management applied to independent pharmacies. Although category management is something...

This photo frames yesterday's meeting between an independent US pharmacist and two (super) independent Italian pharmacists. COMPARISON, OPENNESS, INTERNATIONAL,, he desire to be better, to do good, to do more! The evolution of the species is normal…...

World Preview on Sunday 16th July 2017 in Rome! Come and discover ​PHARMACY ANALYTICS™​ - a new technology that will allow you to analyze customer needs and multiply your profits. We are at the beginning of a NEW CHAPTER for pharmacies, Sartoretto Verna™ presents its exclusive...

At Cosmofarma 2017, Sartoretto Verna™ faces the challenges of the commercial environment head on by offering innovative solutions in Pharmacy Square...

Rome, Italy, is the home of the marvellous place of ideas frequented by pharmacists, architects, “goats” and “dragons” and is where the world’s No. 1 pharmacy design magic happens....

When customers come into the pharmacy they go through 3 buying phases: 1. Attraction 2. Engagement 3. Conviction Have you ever asked yourself why most of your customers only go to a third of the public space?...